Privacy Policy
Last Updated: December 10, 2024
At Lexis Sapphire Studio, we take your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website development services. By engaging our services or using our website, you consent to the data practices described in this policy.
1. Information We Collect
Personal Information
When you engage our services, we collect personal information that you voluntarily provide to us. This includes your full name, business name, email address, phone number, mailing address, and business website URL. We collect this information through our contact forms, intake forms, consultation booking system, and direct communications via email or phone.
Payment Information
We process payments through Stripe, a third-party payment processor. When you make a payment, Stripe collects your credit card information, billing address, and other payment details. We do not store your complete credit card information on our servers. We only retain the last four digits of your card number, card type, and expiration date for reference purposes. All payment processing is handled securely by Stripe in compliance with PCI-DSS standards.
Project Information
During the website development process, you provide us with project-specific information including your business goals, target audience, content (text, images, videos, logos), branding materials, design preferences, competitor information, and any other materials necessary to build your website. This information is essential for us to deliver the services you have requested.
Technical Information
When you visit our website, we automatically collect certain technical information through cookies and similar technologies. This includes your IP address, browser type and version, operating system, device type, referring website URLs, pages visited on our site, time and date of visits, time spent on pages, and general geographic location (city and country level). This information helps us understand how visitors use our website and improve our services.
Communication Records
We maintain records of all communications between you and our team, including emails, phone call notes, support tickets, project updates, and consultation notes. These records help us provide better service, resolve issues, and maintain a history of project decisions and requirements.
2. How We Use Your Information
We use the information we collect for the following purposes. First and foremost, we use your information to provide and deliver the website development services you have requested, including designing, building, hosting, and maintaining your website. We communicate with you about your project, send updates on progress, respond to your inquiries, and provide technical support.
Your payment information is used to process transactions, manage subscriptions, send invoices and receipts, and handle billing inquiries. We use your contact information to send important service notifications, such as subscription renewal reminders, payment confirmations, security alerts, and changes to our terms or policies.
The technical information we collect helps us improve our website and services by analyzing usage patterns, identifying technical issues, optimizing performance, and enhancing user experience. We may use your information to send you marketing communications about our services, special offers, and industry insights, but only if you have opted in to receive such communications. You can unsubscribe from marketing emails at any time.
We also use collected information to comply with legal obligations, enforce our Terms of Service, protect our rights and property, prevent fraud and abuse, and respond to legal requests from law enforcement or government authorities.
3. How We Store and Protect Your Information
Data Storage
Your personal information is stored on secure servers located in the United States. We use industry-standard cloud hosting providers with robust security measures, including physical security, network security, and access controls. Your website files and content are stored on our hosting infrastructure and backed up daily to prevent data loss.
Security Measures
We implement multiple layers of security to protect your information from unauthorized access, alteration, disclosure, or destruction. All data transmitted between your browser and our servers is encrypted using SSL/TLS technology. Our servers are protected by firewalls and intrusion detection systems. Access to your personal information is restricted to authorized personnel only, and all employees are bound by confidentiality agreements.
Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations. If you have an active subscription, we retain your information for the duration of the subscription plus seven years for tax and accounting purposes. If you cancel your subscription, we retain your contact information and project files for 90 days to allow for potential reactivation, after which your website files are permanently deleted. However, we may retain certain information longer if required by law or for legitimate business purposes such as dispute resolution.
Data Backups
We perform daily automated backups of all client websites and data. Backups are stored securely and retained for 30 days. In the event of data loss or corruption, we can restore your website from these backups. Upon request and for a reasonable administrative fee, we can provide you with a complete backup of your website files and content.
4. Third-Party Services and Data Sharing
We work with trusted third-party service providers to deliver our services effectively. We share your information with these providers only to the extent necessary for them to perform their functions, and they are contractually obligated to protect your information and use it only for the purposes we specify.
Payment Processing
We use Stripe to process all payments. When you make a purchase, Stripe collects and processes your payment information in accordance with their privacy policy. Stripe is PCI-DSS compliant and employs industry-leading security measures to protect your payment data. We do not have access to your complete credit card information.
Hosting and Infrastructure
We use cloud hosting providers to store and serve your website. These providers maintain secure data centers with physical security, redundancy, and backup systems. Your website data is stored on servers that comply with industry security standards.
Email Communications
We use email service providers to send transactional emails (order confirmations, password resets, support responses) and marketing emails (if you have opted in). These providers process your email address and communication preferences in accordance with their privacy policies.
Analytics
We may use analytics services to understand how visitors use our website. These services collect information about your browsing behavior, including pages visited, time spent, and interactions. This data is aggregated and anonymized to protect your privacy.
Legal Disclosure
We may disclose your information if required by law, court order, or government regulation. We may also disclose information to protect our rights, property, or safety, or the rights, property, or safety of others. In the event of a business transfer, merger, or acquisition, your information may be transferred to the acquiring entity.
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files stored on your device that help us remember your preferences, understand how you use our site, and improve our services.
Types of Cookies We Use
We use several types of cookies. Essential cookies are necessary for our website to function properly and enable core features like security, authentication, and form submission. These cookies cannot be disabled. Performance cookies help us understand how visitors interact with our website by collecting anonymous usage data. Functional cookies remember your preferences and settings to provide a personalized experience. Marketing cookies may be used to track your browsing activity and display relevant advertisements, but only if you have consented to their use.
Managing Cookies
You can control and manage cookies through your browser settings. Most browsers allow you to block or delete cookies, but please note that disabling essential cookies may affect the functionality of our website. You can also opt out of interest-based advertising by visiting industry opt-out pages such as the Network Advertising Initiative or Digital Advertising Alliance.
6. Your Rights and Choices
You have certain rights regarding your personal information, and we are committed to honoring these rights in accordance with applicable privacy laws.
Access and Correction
You have the right to access the personal information we hold about you and request corrections if it is inaccurate or incomplete. You can update your contact information by logging into your account or contacting our support team. We will respond to access requests within 30 days.
Data Portability
You have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format. You can also request that we transfer your data to another service provider where technically feasible. We provide website backups upon request for a reasonable administrative fee.
Deletion
You have the right to request deletion of your personal information, subject to certain exceptions. We will delete your information unless we are required to retain it for legal, tax, or accounting purposes, or to resolve disputes and enforce our agreements. If you cancel your subscription, your website files will be deleted after 90 days, but we may retain your contact information and transaction history for record-keeping purposes.
Marketing Communications
You have the right to opt out of marketing communications at any time. Every marketing email we send includes an unsubscribe link. You can also update your communication preferences by contacting us directly. Please note that even if you opt out of marketing emails, we will still send you transactional emails related to your account and services.
Do Not Track
Some browsers have a "Do Not Track" feature that signals to websites that you do not want your online activities tracked. We currently do not respond to Do Not Track signals, but we are committed to respecting your privacy choices and will update this policy if our practices change.
7. Children's Privacy
Our services are intended for businesses and individuals who are at least 18 years old. We do not knowingly collect personal information from children under 13 years of age. If we become aware that we have inadvertently collected information from a child under 13, we will take immediate steps to delete that information from our systems. If you believe we have collected information from a child under 13, please contact us immediately.
8. International Data Transfers
Our services are based in the United States, and your information is stored on servers located in the United States. If you are accessing our services from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States. The data protection laws in the United States may differ from those in your country. By using our services, you consent to the transfer of your information to the United States and the processing of your information in accordance with this Privacy Policy and applicable U.S. laws.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page. If we make material changes that significantly affect your privacy rights, we will notify you via email or by posting a prominent notice on our website. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Lexis Sapphire Studio
Email: [email protected]
Phone: (313) 474-2122
Address: 36216 Freedom Rd Unit 222, Farmington Hills, MI 48335
We will respond to your inquiry within 30 business days. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.
By using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.